Samsung has released its earnings guidance for Q4 2021, but the results are not good. The company predicts record low profits, dropping around 60% compared to last year’s period. This marks the seventh consecutive quarter of declining profits for the company.
One of the main reasons for the drop in profits is a decline in demand for smartphones, particularly in the mid-range and low-end segments. Samsung has struggled to compete with Chinese rivals in these segments, and the impact of the ongoing pandemic has also played a role in the decline demand.
In addition to the decline in smartphone sales, Samsung has also been hit by a drop in demand for memory chips, which has impacted its semiconductor business. In addition, the company has also faced increased competition in the TV market, further contributing to the decline in profits.
Overall, Q4 2021 will be challenging for Samsung, and the company must work hard to turn things around. The company CEO has taken some serious steps to bring back all the profits.
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